In today's episode I'm joined by Ola who is the CEO of Soundtrack Your Brand. Ola will tell us more about the current state and the overall potential of the B2B music streaming industry, why is it important to plan for failure when you're going all-in on your business, and why you need to deeply understand the specifics of different phases connected to the process of building a startup.
Dorian — Bornfight Content Creator
Ola Sars — Soundtrack Your Brand CEO
Ola Sars is a Stockholm-based serial entrepreneur active in the music-tech space.
He is the Founder, CEO & Chairman of Soundtrack Your Brand, the world's fastest growing music-platform for B2B.
Before Soundtrack, he co-founded Spotify Businesses together with Spotify, a stand-alone effort to expand Spotify’s reach into B2B-streaming. In 2018, he pivoted Spotify Business into Soundtrack as a fully independent brand and business.
Previous to co-founding Spotify Business, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.
Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.
ABOUT SOUNDTRACK YOUR BRAND:
Soundtrack Your Brand helps thousands of businesses strengthen relationships with customers through music. By combining expert curation and world-class tech, Soundtrack Your Brand provides a beautiful all-in-one solution for streaming music to stores, hotels, restaurants, and other commercial settings.
Founded in 2013 by Ola Sars as a joint effort with Spotify, Soundtrack Your Brand is the world’s fastest-growing B2B music streaming service, working with iconic brands such as McDonald’s, Lululemon, J Crew, Uniqlo, Joe & The Juice, Aesop, W Hotels.
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