In today's episode I'm joined by Emil who is the CEO of Brick. Emil will tell us why success lies in using your product to solve user problems, what is it like to change a company business strategy and how the franchising model became the core of his business.
Dorian — Bornfight Content Creator
Emil Esselin — Brick CEO
Before starting Brick, Emil studied economics and marketing and spent time at some of the most prestigious agencies in Sweden. He used to organize high tech music and art festivals, and that is what pushed him to combine his love of cutting edge technology with creating something from scratch - to make something by himself and for himself.
Emil is a strong believer that sharing is a key for the future and that we don’t need to own every single little gadget or trinket we might use once or twice a week. He is driven by the motto that access beats ownership and he took that idea to Brick.
Brick is a network for power bank-sharing that allows users to pick up a charger in one location and return it at another. The Brick app lets users easily rent and return power banks wherever and whenever.
Their goal is to be there when user need them the most and simply want to get on with their day when their phone’s dying. The team at Brick believes that having a charged phone is just one way to a good day. To achieve that, Brick is collaborating with high-profile partners in retail, hospitality, and restaurants, among others.
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