Can you be creative in B2G marketing / Interview with Marek Birchley — CMO of ClimateView Artwork

Highway to Scale

Welcome to Highway to Scale - a podcast in which we explore the ins and outs of business success. In each episode, we'll be interviewing CEOs, executives and managers from young successful companies that are making it big on the market. We'll talk to them about their business beginnings, and what did it take to go from 0 revenue to hundreds of employees and millions in valuation. In addition to learning more about the inner workings of their companies, we'll also explore their management styles, how their understanding of business changed as their companies grew and what were some of the key achievements they unlocked during the course of their careers.

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Highway to Scale

Can you be creative in B2G marketing / Interview with Marek Birchley — CMO of ClimateView

April 06, 2022 • Bornfight • Season 1 • Episode 20

In today's episode I'm joined by Marek who is the CMO of ClimateView. Marek will tell us what's it like to work primarily with governments instead of end users or other businesses, why is the lack of creative focus destroying your marketing efforts and how leveraging the mindset of persistence, discipline and continuity can drive you towards success.
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HOSTED BY:
Dorian — Bornfight Content Creator
https://www.linkedin.com/in/itsdorian/
dorian.derezic@bornfight.com
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GUEST:
Marek Birchley — ClimateView CMO
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ABOUT MAREK:
https://www.linkedin.com/in/marekbirchley/

Marek spent the last decade and a half working within advertising and marketing with technology and consumer brands. He’s been called ”super fresh”, ”inconveniently correct” and ”absurdly productive”. In the last few years these skills have helped him co-found a brain cancer foundation, win some Cannes Lions, lead the brand at Swedish Hemnet and even make a creativity app.

Today he guides ClimateView's marketing team, helping cities see the value they can unlock by applying ClimateOS to their climate challenges.
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ABOUT CLIMATEVIEW:
https://www.climateview.global/
https://www.linkedin.com/company/climateview/

ClimateView is a Swedish climate action technology company that helps cities transform climate planning into progress. They combine data, agent-based modelling and interface design to help cities manage the transition to zero carbon economies.
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WANT TO BE A GUEST ON THE PODCAST?
Contact me on Linkedin -> https://www.linkedin.com/in/itsdorian/
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